Careers in Sport Management
This bachelor degree program prepares you to market and manage sporting events and organizations, destinations, and sport facilities. Some companies/organizations to look for employment include:
- College sports – NCAA, NAIA, NJCAA, etc.
- Professional sports – MLB, GPA, NASCAR, NBA, NFL, etc.
- Amateur sports – Olympics
- Sport marketing and management firms
- Sport communications and news media firms – ESPN, SPEED Network, CBS Sports, Golf Channel, MLB, etc.
- Corporate sponsorship and advertising firms
- Sporting goods firms – NIKE, Cabela’s, Dick’s Sporting Goods, Easton, Adidas, Reebok, Under
- Armour, Louisville Slugger, etc.
- Arenas, stadium, and civic centers
- Community sports programs – AAU, Little League, Boys and Girls Club, etc.
- Social service agency sports programs (YMCA, YWCA, JCC)
- Private club sports programs – stadiums, arenas, health clubs, parks, golf courses, etc.
- Military sports programs
- Youth Organizations
Since the sports industry is so large and diverse, a wide range of career opportunities exist in a wide range of organizational settings. According to the National Association for Sport and Physical Education (NASPE, 2011) examples of career opportunities for some of the management function areas in the sports industry include:
- Administration: Owner; General Manager; Executive Director; Vice President; President/Founder; Athletic Director.
- Communications/Media: Vice President for Sports Communications; Media Relations Assistant; Sport Video Manager; Sports Video Production Assistant; Assistant Manager for Sports Web Page/Internet Site.
- Facilities & Events: Executive Director of Facility Operations and Entertainment; Facility Manager; Special Events Director; Event Coordinator; Food and Beverage Manager; Special Events Promotion Manager; Customer Relations Manager; Guest Services Manager.
- Finance: Vice President for Finance; Associate Athletic Director for Finance; Ticket Manager; Accounting Manager; Director of Corporate Sales; Manager of Group Sales.
- Law: General Counsel; Assistant General Counsel; Sports Agent; Vice President for Labor Relations; Sports Arbitrator/Mediator; Special Events Contract Lawyer; International Sport Lawyer; Intellectual Properties Lawyer.
- Marketing: Vice President for Marketing; Director of Marketing; Director of Special Events and Promotions; Director of New Business Development; Director of Fan Development; Corporate Sales Manager; Tournament Operations Manager.
- Public Relations: Vice President for Public Relations; Director of Sports Information; Director of Sports Publicity; Director of Sports Media; Director of Community Relations; Corporate Communications Assistant.
- Travel/Tourism: Tournament Planner; Guest Relations Specialist; Adventure Travel Coordinator; Travel/Tour Guide; Special Events Coordinator.
How much can I expect to make?
$35,000 – $80,000. Salary depends on a number of factors, such as employment in the private vs public sector, size of the organization, etc.