The curriculum provides the student with academic preparation and practical training in sport settings. The Bachelor of Science in Sport Management is designed to meet the COSMA accreditation standards (though is not accredited through COSMA as yet.) Sport management graduates may find employment in a wide variety of careers such as; professional sport or collegiate administration, corporate administration, business management, fundraising administration, sport facility management, account executive for professional teams, sales representatives for sporting goods companies, marketing director with professional or intercollegiate athletics departments, conference office administration, athletic conference administration, and public/community or media relations with professional teams.

The Lincoln College-Normal Sport Management Program curriculum culminates with at 90 hour (3 credits) internship experience to provide practical experience in a sport setting. The internship experience is unique to each student, meaning students secure internships based on their specific interest in sport management. Previous students have interned with the following organizations:

  • Chicago Bulls
  • Bloomington-Normal US Cellular Coliseum
  • Illinois State University Athletics
  • Lincoln College Athletics
  • Normal CornBelter’s
  • Iowa Cubs Baseball
  • Gateway Grizzlies Professional Baseball LLC

Sport Management Club

In addition to classroom related content, students also have the opportunity to participate in various on-campus clubs and organizations. In the fall of 2011, a group of students created the Sport Management Club. Throughout the school year, the students participated in  on-campus and off-campus sport awareness projects. Sport Management Club highlights include:

  • Attending the Illinois State University Sport Management Symposium
  • Raising $600 for the Miracle League of Central Illinois
  • Selling 50/50 Raffle Tickets at Bloomington Blaze Games
  • Participating in LCN student activities events
  • Club Outings: such as bowling and putt-putt
  • Touring sport facilities in the area

Learning Outcomes

Upon completion of the program, graduates will be prepared to:

  1. Apply the functions of management (planning, organizing, leading, evaluating) as they pertain to sport.
  2. Apply leadership theories as they relate to sport settings.
  3. Analyze the cultural, social, and psychological impacts of sports on society.
  4. Identify ethical values and diversity issues inherent in sport management settings.
  5. Explain financial concepts relevant to operating a sport organization.
  6. Evaluate the communication process as it pertains to internal and external sport publics.