Lincoln College

Undergraduate Catalog :: Normal Campus

Lincoln College: Normal Campus Academics: Business Administration

Lincoln College Business Management Degree

The Bachelor of Business Administration Degree is designed to provide students with a rich, comprehensive, and challenging curriculum that encompasses the major fields of study in business management. Our diverse, knowledgeable, and experienced faculty can guide you through our incredible program that will prepare you for the real-world business environment.  Our highly respected program at Lincoln College – Normal consists of a personalized education with one-on-one support from the faculty, small class sizes, and a continuously improving curriculum current with today’s constantly changing business environment.  The willingness of our faculty to aid students is one of our greatest strengths at Lincoln College!!

Students take courses from four areas including Communications; Marketing and Management; Finance, Economics, and Quantitative Methods; and, Leadership and Organizational Behavior. The program culminates in an experiential educational component via a capstone seminar in Strategic Management.

Our Program Learning Outcomes

  1. Integrate knowledge of business concepts, functions and business systems.
  2. Demonstrate strong communication and interpersonal skills necessary in the business environment.
  3. Apply business concepts to real world situations.
  4. Explain ethical choices and obligations businesses face today.
  5. Identify effective leadership.
  6. Apply business practices to working in a globally diverse and multicultural environment.
  7. Analyze quantitative data to support business decisions.

Our Accreditation

Lincoln College-Normal has received specialized accreditation for its business programs through the International Assembly for  Collegiate Business Education (IACBE) located at 11374 Strang Line, Lenexa, Kansas, 66215 USA.  The business programs in the following degrees are accredited by the IACBE:  Bachelor of Business Administration in Business Management with a concentration in accounting.

For more information on the Business Management Program at Lincoln College, contact Dr. Chris Winkler at cwinkler@lincolncollege.edu or Aaron Hurley at ahurley@lincolncollege.edu.

Outcomes Assessment Results

For Academic Year: 2013-14

Section I: Student Learning Assessment

Name of Academic Business Unit:   Bachelor of Business Administration in Business Management
Student Learning Assessment for Program 1
General Program Intended Student Learning Outcomes (General Program ISLOs)
1. Program Learning Outcome 1 Integrate knowledge of business concepts, functions, and business systems.
2. Program Learning Outcome 2 Demonstrate strong communication and interpersonal skills necessary in the business environment.
3. Program Learning Outcome 3 Apply business concepts to real world situations.
4. Program Learning Outcome 4 Explain ethical choices and obligations business faces today.
5. Program Learning Outcome 5 Identify effective leadership.
6. Program Learning Outcome 6 Apply business practices to working in a globally diverse and multicultural environment.
7. Program Learning Outcome 7 Analyze quantitative data to support business decisions.
Assessment Instruments for Intended Student Learning Outcomes—Direct Measures of Student Learning: Performance Objectives (Targets/Criteria) for Direct Measures:
1. Direct Measure 1 Objective (Target/Criterion) for Direct Measure: 1 Mean 50th Pecentile
Major Field Achievement Test
2. Direct Measure 2 Objective (Target/Criterion) for Direct Measure 2:Overall Best in Industry Score of 70
Business Simulation Game (BSG) and Portfolio
3. Direct Measure 3 Objective (Target/Criterion) for Direct Measure 3
General Program ISLOs Assessed by this Measure: Outcomes ListMajor, Concentration, Specialization, Emphasis, Option, Track ISLOs Assessed by this Measure: Outcomes List
4. Direct Measure 4 Objective (Target/Criterion) for Direct Measure 4
General Program ISLOs Assessed by this Measure: Outcomes ListMajor, Concentration, Specialization, Emphasis, Option, Track ISLOs Assessed by this Measure: Outcomes List
Assessment Instruments for Intended Student Learning Outcomes—Indirect Measures of Student Learning: Performance Objectives (Targets/Criteria) for Indirect Measures:
1. Indirect Measure 1 Objective (Target/Criterion) for Indirect Measure 1 5.6 which is the National Four-Year average for Private Institutions.
Student Satisfaction Inventory
2. Indirect Measure 2 Objective (Target/Criterion) for Indirect Measure 2 This measure was taking from student evaluations asking, “How should you rate this course overall?” The target for this measure was 4 (above average from a Likert Scale).
Student Evaluations
3. Indirect Measure 3 Objective (Target/Criterion) for Indirect Measure 3
General Program ISLOs Assessed by this Measure: Outcomes ListMajor, Concentration, Specialization, Emphasis, Option, Track ISLOs Assessed by this Measure: Outcomes List
4. Indirect Measure 4 Objective (Target/Criterion) for Indirect Measure 4
General Program ISLOs Assessed by this Measure: Outcomes ListMajor, Concentration, Specialization, Emphasis, Option, Track ISLOs Assessed by this Measure: Outcomes List
Assessment Results: Program 1 with a Major, Concentration, Specialization, Emphasis, Option, or Track in Area 1
Summary of Results from Implementing Direct Measures of Student Learning:
1. Summary of Results for Direct Measure 1 The target for Direct Measure 1 (mean of 50th percentile in Major Field Achievement Test for Business) was 49.5. This target was up from 46% a year ago. It is felt that with the addition of BUS321 (Quantitative Analysis for Business) mean score for the Major Field Achievement Test in Business will continue to improve.
2. Summary of Results for Direct Measure 2 The target for Direct Measure 2 (Overall Best In Industry Score for the Business Simulation Game) was 70. The mean overall Best In Industry Score for the Business Simulation Game was 76, surpassing the target goal.
3. Summary of Results for Direct Measure 3
4. Summary of Results for Direct Measure 4
Summary of Results from Implementing Indirect Measures of Student Learning:
1. Summary of Results for Indirect Measure 1; Overall Student satisfaction on the SSI was rated a 4 which was short of the target of 5.6.
2. Summary of Results for Indirect Measure 2; Overall Student rating for “How would you rate this course overall?” was 4.32 which was above our targeted rating.
3. Summary of Results for Indirect Measure 3

 

Proposed Courses of Action for Improvement in Learning Outcomes for which Performance Targets Were Not Met:
1. Course of Action 1
2. Course of Action 2 We continue to work with student services to try to improve student satisfaction.   With the advent of the Management Club and non traditional student services, we anticipate that student satisfaction will increase overall.
3. Course of Action 3
4. Course of Action 4

Section II: Operational Assessment (Note: Complete this section only if you received first-time accreditation or reaffirmation of accreditation after January 1, 2011.)

 

Name of Academic Business Unit
Operational Assessment
Intended Operational Outcomes:
1. Intended Operational Outcome 1 Operational effectiveness will be assessed through evaluation of faculty by directors and administrators.
2. Intended Operational Outcome 2 Operational effectiveness will be assessed via graduation rates.
3. Intended Operational Outcome 3 Operational effectiveness will be assessed through the Student Satisfaction Inventory (SSI)
4. Intended Operational Outcome 4 Operational effectiveness will be assessed via retention rates.
Assessment Measures/Methods for Intended Operational Outcomes: Performance Objectives (Targets/Criteria) for Operational Assessment Measures/Methods:
1. Operational Assessment Measure/Method 1 Objective (Target/Criterion) for Measure/Method 1 Meets expectations or higher
Intended Operational Outcomes Assessed by this Measure: faculty evaluations
2. Operational Assessment Measure/Method 2 Objective (Target/Criterion) for Measure/Method 2
Intended Operational Outcomes Assessed by this Measure: graduation rates
3. Operational Assessment Measure/Method 3 Objective (Target/Criterion) for Measure/Method 3 National Four-Year Private College Average for satisfaction with college experience is 5.26.
Intended Operational Outcomes Assessed by this Measure: SSI
4. Operational Assessment Measure/Method 4 Objective (Target/Criterion) for Measure/Method 4
Intended Operational Outcomes Assessed by this Measure: retention rates
Summary of Results from Implementing Operational Assessment Measures/Methods:
1. Summary of Results for Measure/Method 1 Faculty Evaluations for all full time faculty were rated meets expectations or above, achieving our target.
2. Summary of Results for Measure/Method 2 SSI for overall student satisfaction was 4 which fell short of the national average of 5.26.
3. Summary of Results for Measure/Method 3 Performance target was unable to determine due to the fact that benchmarks are currently being established by the institutional research department.
4. Summary of Results for Measure/Method 4 Performance target was unable to determine due to the fact that benchmarks are currently being established by the institutional research department.

 

8. Intended Operational Outcome 8

 

Proposed Courses of Action for Improvement in Operational Outcomes for which Performance Targets Were Not Met:
1. Course of Action 1
2. Course of Action 2; We continue to work with student services to try to make student satisfaction higher.   With the advent of the Management Club and Non traditional student services, we anticipate that student satisfaction will increase overall.
3. Course of Action 3
4. Course of Action 4